Website Copy

Meet Pinsy Shapewear: Shapewear made to be seen——literally. With proprietary waist-snatching technology and feminine touches (read: all the lace), Pinsy is disrupting the shapewear industry. No more squeezing into tubes of nude spandex. We wrote website copy that's as bold and flirty as Pinsy's Shapesuits——and 100% body inclusive. No body shaming here.

Pinsy Shapewear


the ServiceS

the Project


The last shapewear you bought was probably a tube of nude spandex you’re currently hiding in your underwear drawer. But your last shapewear wasn’t Pinsy. We like to think Pinsy is shapewear worth showing off—just like your bod. Our patent-pending Hourglass Technology enhances your figure, smoothing your stomach, snatching your waist, and supporting your girls—whether you’re an XS or a 3X.


This isn’t your grandma’s lace. Engineered to look feminine and wear fiercely, our premium lace shapes to your curves without squashing your girls, and it stands up to our extensive wash- and stretch-testing so you can trust it’ll stand up to your wash-and-wear cycle. In short, our lace is made to last.


Body Positive


The voice

Ashley De Filippis

"Meet your brand's new best friend."

Morgan Jones

"Seriously gifted."

Ashley LaPrade

"Insanely talented with words."

Briana Masson

"A masterful writer."

Kristine Lee

"Artistry in every touch."

Jennifer Smith

"Part creative genius, part therapist."

Claire lee

"Blew my expectations away."

Amanda Sewell

"Worth every single penny."

You can't have a one-on-one sales pitch with every client who lands on your site at 3:00 a.m.——but your words can. We can help.

Let's make your words work for you